As our online and offline lives become increasingly interwoven, policy makers have to consider how to protect individual interests and rights. This paper considers the impact of digital transformation on internationally recognised human rights, legal and constitutional rights, and domestically protected interests. It sets out three case studies, freedom of expression, privacy and Internet access, and provides a brief overview of current international and domestic initiatives to protect "rights in the digital age". The paper sets the scene for further discussion on the issue and supports policy makers in designing and achieving a rights-oriented and human-centric digital transformation.