As Figure 2.31 shows, almost all of these are seen both positively and negatively in the contribution they make towards adoption of DI. The exception to this is the business model underpinning the choice of DI implementation. For Korea and Portugal this is identified purely as a positive contributor to supporting adoption. One approach to the business model behind DI is to reduce, or even eliminate, the fees involved with accessing government services that might otherwise have taken place face to face. In Korea, citizens who use the digital channel instead of attending in person receive a financial incentive.
For Austria, Norway, Portugal and Spain, the role of hardware infrastructure was identified as being an important enabling factor. In particular it was recognised that if a DI solution can use the mobile devices which people already own then there are increased opportunities for adoption. However, on the service provision side, the requirement for hardware to be available in order to authenticate using a second factor, such as with Smartcard technology was cited as a constraint by Estonia, Korea, Portugal, Spain and Uruguay. Removing the need for hardware infrastructure, or reusing existing technology, removes both a cost barrier and a logistical challenge to adoption.
In 5 of the countries (Canada, Italy, Portugal, Spain and Uruguay) the lack of awareness amongst the public is cited as being one of the main constraints whilst Denmark, Estonia and Norway identify it as one of the areas that has been targeted to increase adoption. The role of an approach which is embraced by both public and private sectors is an opportunity to share responsibility for raising awareness. Austria, Denmark, Estonia, Norway and the United Kingdom recognise digital literacy has a role to play in complementing efforts to increase the awareness of a DI approach with India, Portugal and Uruguay finding that to be a constraint.
Assuming that people are aware of the DI approach and are given opportunities to use, one of the areas countries must consider is the usability of the DI service that has been designed. This process begins with the enrolment of users with Denmark, Estonia, Norway and the United Kingdom indicating that making sure that the DI registration process is online and costs the user nothing should be priorities whilst India, perhaps in recognition of the greater complexity of a biometric based DI approach, considers that enrolment is a constraint
This necessarily extends to the user experience of the DI approach when accessing a service with Austria, Italy, New Zealand and Norway considering that to be an enabler, and Canada, Korea, Portugal, Spain and Uruguay seeing it as a constraint. The discussion around different DI solutions (see Dimension 2: DI Solutions) identified that browser and mobile device based approaches provide the best user experience and, assuming the presence of two-factor authentication, provide suitable levels of security. Moreover, the private sector’s incorporation of DI into their services is a positive factor in ensuring that people are comfortable with the DI approach with user journeys that are focused on successful outcomes.