The analysis summarised in this report highlights that the market for illicit alcohol is a large one and attractive to illicit traders for at least three reasons.
First, illicit products are relatively easy to produce and consumers can be easily deceived. The large premium carried by branded products translates into potentially high profits for illicit traders of illicit, counterfeit items, which make them an area of great interest. While penalties for counterfeiting can be high, the persistence of counterfeiting worldwide suggest that illicit traders view the risk of detection and prosecution as acceptable.
Second, governments have imposed significant taxes on alcohol, to raise revenue and/or to discourage particular behaviour or purchase. While taxes on alcohol have also proven to be an important source of revenue to governments, one of the main factors driving illicit sales in alcoholic beverages is price differential between illicit and licit alcohol that is linked to the differences in taxes and tariffs imposed on various alcoholic products across countries. This situation can create incentives for entrepreneurial parties to avoid them i) by smuggling product from low-taxed areas to higher-taxed ones and ii) by producing products clandestinely so as to avoid taxes. As the products being smuggled are legitimate, they do not have to be tampered with, which simplifies the illicit operations. The principal challenge for the illicit traders is mainly to be effective in concealing their smuggling, which does not appear to be a significant barrier as much of the smuggling is carried out through road transport, which offers significant opportunities for avoiding detection. As with counterfeiting, the penalties for smuggling and tax fraud can be high, but illicit traders appear to be generally undeterred as such activities continue to test enforcement authorities worldwide.
Third, illicit traders can become involved in the unauthorised manufacture of alcohol. The cost of producing illicit spirits products can be quite low in small scale operations, which means the market is relatively open to small- and large-scale operators alike. The illicit traders can focus on producing and selling low-cost alternatives to branded products, or they can try to market their illicit production as higher quality, branded products. In both cases, the producers will be tempted to run their operations with a view towards minimising costs, resulting in the use of ingredients that could endanger consumer well-being, resulting, in some instances, in death.
One of the principal challenges for large volume illicit traders is in infiltrating supply chains, which are highly regulated in most countries. Success in this regard undoubtedly relies on the lack of awareness and in some cases complicity of distributors, off-premises retailers, and on-premises establishments. E-commerce, however, is rapidly increasing its role in distribution, which is a phenomenon warranting attention as it affords illicit traders with, from their perspective, a very promising channel for expanding sales.
Of particular concern in the above is the role of organised crime, which is a primary driver of illicit operations. The success that they have had comes at the cost of legitimate producers in the case of counterfeit and low-cost unbranded items, and at the cost of governments as a result of uncollected taxes. Moreover, the substantial proceeds of illicit sales are used to fund other illegal activities, empowering criminal organisations while undermining the rule of law in counties and trust in public institutions.
There are also significant health risks associated with illicit trade in alcohol. In general, the biggest health concern is consumer exposure to health risks associated with toxic illicit alternatives. Beyond the fact that these illicit substitutes do not comply with sanitary, quality and safety regulations, the most hazardous are contaminated with toxic, lethal chemicals. According to WHO, it is important to promote policies that reduce harmful consumption of alcohol – and illicit alcohol is regarded as the worst form of harmful alcohol consumption.