Digital content, such as e-books and apps that are available through streaming, downloads or cloud computing platforms, has become the fastest growing e-commerce product category. To support further growth, it is important that consumers, including children, understand what their rights and obligations are when acquiring and using such products. In particular, consumers need to know about the conditions under which they may copy and share products, and on which devices the products may be used. They also need to be informed about how their personal data may be collected and used, with whom it may be shared and why, and the type of redress that may be obtained when problems arise.