In 2022, Luxembourg developed a new tourism strategy named People, Regions, and Economy to guide tourism stakeholders in their decision-making. The long-term Strategy is intended to provide enduring guidance. It focuses on improving the quality of life for residents, ensuring visitor satisfaction and strengthening the tourism economy. To promote tourism in line with these objectives, the new Strategy has defined six central areas of action:
A modern tourism offer rich in experiences: adapting the existing tourism offer to current needs, particularly in outdoor, gastronomy and cultural tourism.
Attractive and resilient tourism businesses: encouraging investment and improving the attractiveness of the sector for qualified staff.
A sustainable and accessible, quality of stay for all: considering the ecological, economic, social and cultural dimensions of sustainability in the tourism offer, which will improve the quality of life of tourists, residents and cross-border commuters.
Inclusive and user-oriented digitalisation: continuing to promote existing digitalisation initiatives. Digitalisation is seen as a basic requirement for a modern tourism offer in Luxembourg.
Collaboration based on trust and strong networks: establishing close co-operation between stakeholders in the tourism sector, to encourage constructive exchange while involving the public.
Targeted implementation: monitoring the implementation of strategic objectives. Luxemburg for Tourism collects a variety of statistical data from different sources and performs market surveys on a range of topics, such as customer satisfaction. The data collection process is continually updated and improved and serves as the basis for assessing the success of the strategy implementation. The aim is to collect the most important tourism data on an ongoing basis.
Luxembourg also launched the Business Events 2030 strategy in 2023. This initiative is targeted at the professional events segment (including conferences, congresses, conventions, exhibitions, trade fairs, corporate events, incentives and special events) which is an important sub-sector for tourism and where Luxembourg sees significant development potential. The Strategy was developed in close consultation with local and international representatives of the business events sector. It identifies new opportunities to help stakeholders make the right choices when it comes to investing, organising and adapting their services to new trends.
Luxembourg has launched several initiatives to enhance its tourism sector, in line with the new tourism strategy. A national campaign launched in 2021, that brings together events and activities, which give visibility and showcase the wealth and diversity of tourist assets in Luxembourg, across all regions (see box below). The Velosummer programme is the result of a joint effort by the General Directorate of Tourism and the Ministry of Mobility and Public Works. During the event, launched in 2020, over 500km of roads are closed to motorised traffic in August, allowing cyclists to enjoy traffic-free routes and encouraging active tourism in the country. A learning platform is being established to centralise professional training related to the tourism sector and to enhance the value of tourism-related jobs. Additionally, managing tourist flows is critical to avoid overcrowding and dissatisfaction among visitors and residents. Mobile phone data analysis helps track overall visitor movements, while gamification challenges at various tourist sites aim to direct visitors to lesser known and less crowded locations.
