More general trends in non-patent-related innovations are explored using the EU Community Innovation Survey’s most recent iteration in 2014. Because of the lack of availability of data on a subnational level, all analysis is conducted on a national level, splitting countries with relative shares of rural populations. This limitation does not permit a full territorial analysis using self-reported measures of innovation; however, it provides a general outlook of what is observed on the aggregate level.
Most firms do not innovate but when they do, they tend to have innovations that are new to the firm but not necessarily to the market. When firms do innovate, most innovations are introductions of new products or processes into the production cycle of the firm. In comparison, only 9% of firms introduce new innovations to the market (Figure A E.1).