Taxpayer education is a means to building tax culture, compliance and citizenship. It is not only about encouraging people to pay taxes, but also about explaining taxation and its place in society as a whole. Citizens, whether taxpayers or not, benefit from understanding the effects of paying or not paying taxes, both on their daily life and on that of their country. They also benefit from practical knowledge or assistance, for instance on how to actually fill their tax returns. By increasing tax literacy and tax morale, taxpayer education also results in taxpayers being more likely to help tax administrations fight tax evasion and tax fraud.
Taxpayer education is a long-term strategy whose main aim is to build a culture of voluntary compliance, an aim that cannot be achieved in the short term. While some aspects of taxpayer education may show short-term impacts, the ultimate objective is almost always to establish long-term behaviours. Taxpayer education initiatives should therefore not be seen as one-off, short-term measures, but rather as part of a continuing effort by the public authorities to positively influence taxpayers’ perceptions. At its fullest, a comprehensive taxpayer education strategy should be aimed both at current taxpayers – both companies and individuals, to fill the knowledge and information gaps they may have on tax – and at future taxpayers, so as to create favourable conditions by helping them understand that tax is the basis of a cohesive society. Moreover, educational initiatives should ideally encompass the three domains analysed in this report – teaching, raising awareness and assisting – to ensure that taxpayers are educated, informed and capable of complying.
Every country has its own needs and resources, but all countries can benefit from taxpayer education initiatives. Whether tax administrations have significant resources or not, whether they have long experience in educating taxpayers or not, whether taxpayers have extensive existing tax knowledge or not, there is scope to find and implement initiatives that fit their needs. Because the population, economy, and tax system are constantly evolving, there will always be a benefit from investing in taxpayer education initiatives. They can offer alternatives to more coercive means of increasing compliance, and also bring other benefits, such as improvement in the image of the tax administration.