Service design and delivery is the vehicle by which digital government maturity leads to transformation. The services provided for citizens or businesses can either simplify their lives and contribute to successful outcomes or lead to unnecessary delays and frustration. No matter how effective the internal governance or technical competence, if services are not easily understood, seamlessly proactive and trustworthy then it is all for nothing. There is no technological intervention that achieves this change. The root of effectively taking digital technology and data and putting it to the service of user needs is in changing the philosophy of how governments approach the design and delivery of services.
Effecting a change in mindset and embedding a different culture starts with leadership. It is therefore crucial that elected representatives, their appointees and senior government officials share a vision for transforming services to become proactive and user-driven while maximising the trustworthy use of data and modern technology. As has been commented, Slovenia has not lacked in ambition but has suffered from a degree of inconsistency in recent years. It could be valuable for non-government actors involved with the Digital Coalition and other advisory groups to embrace a service design and delivery philosophy in order to embed this narrative more widely in Slovenian political discourse.
Away from the centre, it is encouraging to see that several organisations in Slovenia are making great progress in this respect and have developed their own local strategic plans for the design and delivery of services. Thus, while central leadership can be incredibly influential, it should not be forgotten that local leadership is equally important when it comes to taking a strategy off the paper and putting it into practice. This further underlines the need and priority for addressing some of the challenges previously discussed in terms of talent and skills. Furthermore, it would be helpful to establish a cross-sectoral digital government forum designed to bring together the key actors for digital services and digital government to encourage, inspire and unite those with the responsibility for services across the Slovenian public sector around a common vision and ambition.
Underpinning a philosophy of service design and delivery is user research. The review observed inconsistency with regards to how far this discipline and practice was prioritised in the design of services. The focus on providing a gateway to services through eUprava or SPOT is to be welcomed as a route to seeing the whole of a problem solved, regardless of which organisations might be involved in its administration; but there are limitations in the organisational capacity for user research and in the inter-organisational co-operation to solve “whole problems” that cross logistical and administrative boundaries. Nevertheless, Slovenia can point to the ongoing success of the Stop Bureaucracy initiative to demonstrate that it is possible to address what may seem to be intractable problems.
Many of the needs that users have are not going to be solved by taking a digital-by-default approach and simply moving a particular process online to the neglect of the offline and in-person steps inevitably involved in providing support for users. Slovenia needs an omnichannel strategy that challenges the proliferation of multiple web, and physical, locations. GOV.SI, eUprava, SPOT and OPSI are transforming the user experience of government but these sites are not the only entry to services in Slovenia as sectoral and institutional sites continue to exist and physical and telephone channels are not necessarily factored into these conversations. Therefore, while the current strategy begins to start rationalising user journeys it is a work in progress in terms of resolving the end-to-end process as there remain multiple routes for accessing government.
One of Slovenia’s great strengths is its organisational openness and transparency. In the OECD Digital Government Index, Slovenia ranked highly for the User-driven (8th) and Open by Default (7th) indicators and there is no resistance or objection to involving the public in the process of transformation but rather a capacity and operational gap in terms of achieving this in practice, and at scale, throughout the public sector as a whole. Despite the high scores in the Index, the review found that the majority of organisations were not actively engaging external stakeholders, and those that were, conceived of this in ways that were not always user-driven, such as organising common working groups with others in government, or seeking the input of private sector suppliers to build consensus.
Combining policy making, service design, contractual delivery and ongoing operational relationships is important for achieving the most effective public services but Slovenia’s emphasis on the relationship with private sector suppliers in preference to other sectors is making this harder to achieve. At the heart of this sits Slovenia’s limited scope for recruitment and developing its internal capabilities to replace the role of outsourced suppliers. This reliance by the majority of the Slovenian public sector on external suppliers for delivery makes siloed outcomes more likely unless changes are made to the way in which contracts are phrased and delivery is overseen – perhaps through the establishment of roles that can take ownership of the end-to-end user experience and wield the necessary political, administrative and financial authority. Without an effective strategy to minimise the gap between policy, delivery and operations, there will continue to be risks to the quality of services, the capacity for government to iterate and improve over time and the effectiveness of addressing the whole needs of users.
Across the philosophical underpinnings for service design and delivery in Slovenia, there is much to commend in terms of the efforts that have been made to introduce different ways of thinking to the government, and results are visible in those places where these ideas have taken root. However, overall, there is generally patchy progress when set against the overall ambition, with the challenge remaining how these ideas, culture and practice can be embraced across government as a whole so that they are the default rather than the exception.