The Tourism Sectorial Programme 2020‑24 (PROSECTUR) is the framework that governs National Tourism Policy in Mexico. It derives from and relates to the National Development Plan 2019‑24. PROSECTUR contains four priority objectives:
Guarantee a social approach and respect for human rights in tourism.
Promote the balanced development of tourism destinations in Mexico.
Strengthen the diversification of tourism markets at national and international levels.
Promote sustainable tourism in the national territory.
PROSECTUR involves social, ethical and economic redevelopment aimed at promoting tourism as a right that includes all population sectors, especially the most vulnerable. The goal is for tourism activity to permeate all regions, destinations and communities as a tool for social integration and reconciliation to create well-being for all. A report has been undertaken on the progress and results obtained during the fiscal year 2020 in regard to the fulfilment of the priority objectives and well-being goals contained in the PROSECTUR framework.
In 2020, the Ministry of Tourism launched the Sustainable Tourism Strategy 2030 in close co‑ordination with different government actors, civil society, international organisations, academia, the private sector, and local communities. The Strategy’s objective is to transform the COVID‑19 crisis into an opportunity to generate a radical change in tourism. The Strategy aims to make Mexico’s destinations benchmarks for sustainable, resilient tourism, encouraging sustainable consumption and production value chains, local communities’ engagement, and biodiversity preservation. It will prioritise the achievement of the Sustainable Development Goals in the tourism economy, with the long-term aim being that future generations will continue to benefit from natural resources that attract tourists. Lines of action include:
Promoting sustainable mobility and the concept of ‘zero emissions tourism’: Under this action, tourist bicycle lanes are developed to connect local communities where visitors can travel to natural and cultural destinations. For example, Ciclovía Maya, the largest tourist bikeway in the world, will connect and integrate economic activities for dozens of local communities in the Yucatan Peninsula.
Creating solutions for the integrated management of solid waste focused on the goal of zero waste: This includes implementing local models for integrated solid waste management, seeking to generate zero waste and creating destinations free of single-use plastics.
Investing in and promoting the sustainable tourism offer: this will be done on multi-channels and new innovative marketing platforms, seeking virtual and physical presence in national and international spaces and events.
