The Ministry of Tourism and Creative Economy aims to prepare the tourism sector for an adaptive and sustainable future. The core themes in the coming years are recovery policies, which are set in place for 2022‑23 to accelerate the recovery and increase productivity. Growth and acceleration are additional priorities in 2024‑25.
In 2022, The Ministry of National Development Planning formulated the Institutional Framework for Tourism Policy Development. The formulation is divided into three broad categories: productivity, inclusiveness, and sustainability. In each category, there are several policy guidelines which MoTCE is to implement:
Productivity: involves increasing productivity through improving the supply chain, reskilling and upskilling resources, expanding the tourism market, supporting effective promotion, and accelerating the development of infrastructure, amenities, and attraction in the five priority tourism destinations. There are also plans to increase digital and creative exports and start-ups.
Inclusiveness: involves the improvement of tourism villages, revitalisation of creative economy infrastructure, and expanding the Enhancement National Products Usage Programme.
Sustainability: involves expanding the Health Protocol implementation and service standard in the tourism and creative economy (see box below) and the expansion of sustainable tourism.
Reskilling and upskilling of tourism businesses and stakeholders will be focused on local communities and MSMEs in marketing, destination management, digital literacy, entrepreneur assistance, and related subjects. Revitalising tourism destinations and infrastructure will be especially during the low season.
Indonesia also provides special assistance to Indonesia’s Tourism Villages to help develop infrastructure and management.
During the pandemic, health and safety became the top priority. In co‑ordination with the Ministry of Health, in 2020, the MoTCE launched the Cleanliness, Health, Safety and Environmental Sustainability (CHSE) protocol, training, and certification to prepare for the reopening of the tourism sector post-pandemic. The protocol developed into several handbooks ranging from hotel safety protocol to specific destination models that can be applied to tourism businesses. The CHSE certificate aims to give assurance to visitors regarding the cleanliness, health, safety and environmental sustainability of destination amenities. Working with local certification institutions, the programme has certified almost 12 000 tourism businesses in 34 provinces or 403 cities. The certification will be renewed annually to ensure the tourism businesses’ adherence to the certification.
