It is important to first understand whether the intervention is suitable for addressing population health needs in the target setting. For example, by analysing key population health trends across different population sub-groups, as well as levels of unmet need (Ng and de Colombani, 2015[2]; CHRODIS, 2017[56]; Schloemer and Schröder-Bäck, 2018[49]; Bonell et al., 2006[64]). This assessment should be undertaken early on given it is a pre‑requisite for evidence‑based decision-making (Yost et al., 2014[65]) and intervention effectiveness (Bonell et al., 2006[64]). Other population characteristics to consider may include levels of health literacy, education as well as the ethnic structure of the population as this can affect the success of an intervention, for example, intervention take‑up.
In addition to examining existing indicators on population characteristics, policy makers are encouraged to collect information to assess public acceptability of the intervention as well as cultural norms and expectations, for reasons described below.
Public acceptability: Public acceptability refers to perception among the public that an intervention is agreeable, palatable, or satisfactory. It therefore reflects several concepts including (Sekhon, Cartwright and Francis, 2017[66]; WHO, 2011[61]):
Whether the intervention is socially, culturally, philosophically and ethically accepted
Whether the intervention is seen to address key health needs within the population
Whether the intervention is seen as the most appropriate response to addressing health needs
The burden associated with participating in the intervention
The extent to which the public understand the intervention.
Policy makers are less likely to implement an intervention if it does not receive support from the public (or is met by public resistance) (Stok et al., 2016[67]; Diepeveen et al., 2013[68]).
Relative to indicators such as age/gender structure of the population and education levels, the level of public acceptability may be difficult to measure. Suggested methods to measure public acceptability include questionnaires and focus groups (Saracutu et al., 2018[69]; Stok et al., 2016[67]).
Public cultural norms and expectations: culture is a set of “distinctive spiritual, material, intellectual and emotional features” within a society which determine values, traditions and beliefs (Napier et al., 2017[70]). It is therefore not limited to national, race, ethnic or religious factors (Napier et al., 2017[70]; Napier et al., 2014[71]).
The impact of the cultural context is growing increasingly important in understanding the success or failure of health care interventions (WHO Regional Office for Europe, n.d.[72]). Therefore, it is important policy makers compare cultural differences between the owner and target setting (Iwelunmor, Newsome and Airhihenbuwa, 2014[73]). Failing to do so may result in wasted resources as well as widening existing health inequalities (Napier et al., 2014[71]).