With more than 2 000 potential historical and cultural sites identified by the government for development, Lao PDR has many more exciting tourism products to offer in coming years, and participating investors can look forward to a growing tourism economy given the government’s generous tax-break schemes. Lao PDR has been focusing on creating responsible tourism so that its nature-based resources are sustainable. Tourism in the landlocked country depends on a limited number of airports and flight connections as well as border crossings with the Mekong Basin countries of China, Cambodia, Viet Nam, Myanmar and Thailand.
Tourist arrivals into Lao PDR have fluctuated, but were generally on the rise prior to the COVID-19 pandemic. Most of its market is from the ASEAN region, with tourists coming primarily from Thailand, Viet Nam and China. Currently, tourists can fly in to four international airports or arrive by road or via boat connections from Thailand, China, Viet Nam and Cambodia. While regional tourists from neighbouring countries stayed for an average of just two days, international tourists stayed for an average of 7.9 days (MICT, 2020).
The Lao government conducted extensive marketing in 2019, which explains in part the sharp rise in tourist arrivals and revenue for that year. In the same year, there was an increase in Western-market arrivals across the board. Lao PDR has great potential to be a key destination in mainland Southeast Asia if it continues extensive marketing, expands its infrastructure programmes and diversifies tourism product availability and accessibility with community-based tourism and natural, cultural and historical attractions (MICT, n.d.). This country note reviews the policy challenges facing the tourism sector, such as environmental damage due to improper waste disposal at natural sites, the need to facilitate more international arrivals by air, and also considers potential mitigating efforts that could revive tourism in Lao PDR.