The Programme National de Sensibilisation sur les Discriminations sociales à l'Egard des Personnes atteintes d'Albinisme (PROSED’A) or National Awareness Programme on Social Discrimination against People with Albinism1 is a two-year project aiming to shift discriminatory attitudes, beliefs and practices against people with albinism in Mali through social protection, awareness raising, community mobilisation and advocacy. The project is implemented by the Association Malienne pour la Protection de l'Albinos (AMPA) or Malian Association for the Protection of Albinos, a locally registered organisation led by albinos defending the rights of people with albinism and promoting their socio-economic integration. PROSED’A is the first donor-funded project implemented by AMPA.
The project uses an integrated approach to shift attitudes and beliefs as well as influence local policy and practice. It prioritises the set-up of social protection mechanisms for people with albinism whose immediate environment is affected by discriminatory acts of violence. It also facilitates the provision of safe spaces for albinos to discuss how their personal spheres are affected by stigmatisation and to develop common change strategies to create equal opportunities on education and employment. Through PROSED’A, AMPA has provided psycho-social support system to families and friends of 568 people with albinism.
Simultaneously, through sensitisation activities and information sessions the association builds the capacity of local communities, service providers and power-holders (such as health providers, local chiefs, religious leaders or educational institutions) to better understand what albinism really is. Thus far, 631 people including local government officials, performing artists, health professionals (e.g. dermatologists offering free provision of sunscreen), paralegal trainers, social media activists have joined the association’s awareness raising and campaigning efforts.
AMPA brings together a variety of social actors - human rights activists and civil society organisations - to jointly advocate for the protection and inclusion of people with disabilities using creative public campaigning methods using performing arts (e.g. the organisation of a “Mr and Ms Albino” contest to celebrate inclusion and beauty rather than discrimination), to unite and amplify the voices of albino groups advocating for social and legal protection as well as integration.